In this presentation we look at a little bit of info about AAF and also examine how they have used their music videos to promote themselves.
Media a21
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This week we finished our storyboards that will give us a guide when we are filming, take a look below.
Story boards a2
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Health and safety a2
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Alien Ant Farm are punk/pop band formed in the late 1990’s. They were later signed to “Dreamworks SKG” record label in 2000. The bands comedic charisma has enabled them to create quirky videos with many influences from modern film, music and culture.
The majority of the modern day Punk audience is male and this has been the case for many years, of course there is a female contingent but it’s not as prominent now as it has been in the past. We will be targeting social classes B, C, and D. This is because this is the same audience that Alien Ant Farm would be trying to reach. Much like AAF’s videos we will be including references to influential media and culture of today. Where AAF used wrestling in the late 90s we will be using our own cultural reference in Little Big Planet (a modern symbol of culture). Our primary demographic focus will be on young males of ages 11-18. Around 75% of our audience will fit in this age and gender bracket. The rest of the audience will consist of males aged 19-25 (10%) and all other demographics e.g females (15%).
The video will also be largely aimed at a straight sexuality audience, along with Black, Asian and White being the main majority races. Looking at Psychographics we expect the film to be aimed at strugglers seeking escape and the resigned looking for survival. Finally looking at lifestyle we concluded that we would be aiming the film at “Yaks” (young, adventurous, keen and single), “Dinky’s” (dual income and no kids).
With our target audience identified we can make sure the content of our music video will appeal to our specific demographic. We will be including popular modern media references in Little Big Planet and our overall themes will appeal to our mostly adolescent male audience. The technique of combining real time footage and video game material allows us to create a sense of synergy. By doing this we ensure our video is effective as it can be and will in turn be more successful.
The majority of the modern day Punk audience is male and this has been the case for many years, of course there is a female contingent but it’s not as prominent now as it has been in the past. We will be targeting social classes B, C, and D. This is because this is the same audience that Alien Ant Farm would be trying to reach. Much like AAF’s videos we will be including references to influential media and culture of today. Where AAF used wrestling in the late 90s we will be using our own cultural reference in Little Big Planet (a modern symbol of culture). Our primary demographic focus will be on young males of ages 11-18. Around 75% of our audience will fit in this age and gender bracket. The rest of the audience will consist of males aged 19-25 (10%) and all other demographics e.g females (15%).
The video will also be largely aimed at a straight sexuality audience, along with Black, Asian and White being the main majority races. Looking at Psychographics we expect the film to be aimed at strugglers seeking escape and the resigned looking for survival. Finally looking at lifestyle we concluded that we would be aiming the film at “Yaks” (young, adventurous, keen and single), “Dinky’s” (dual income and no kids).
With our target audience identified we can make sure the content of our music video will appeal to our specific demographic. We will be including popular modern media references in Little Big Planet and our overall themes will appeal to our mostly adolescent male audience. The technique of combining real time footage and video game material allows us to create a sense of synergy. By doing this we ensure our video is effective as it can be and will in turn be more successful.