I decided to do a little research into the kind of target audience Flatline Pictures would reach out to should our film ever make it to full production.
Using the Peal & Dean Film Planner (http://business.pearlanddean.com/filmplanner) I was able to compare our film with others of similar of themes and from there gather data as to the age, sex and social class of our target audience. Using the films shown below I was able to get a rough idea of what our audience would be.
By using the film planner I was able to get a good idea for our target audience by assessing what audiences other similar films aim towards. Our film would hold most appeal to the 15-24 age bracket around the C1 social class, this is due to the film being a fairly simple plot compared to a political film for example that may attract a older A and B social class audience due to it's complexity. Our film would also appeal more to a male audience in my opinion.
This would most likely be down to the more graphic and action filled content of the film that appeals to a younger male audience compared to the factors that appeal to a female audience such as Romance and Comedy etc.
It's helpful looking at the target audiences of films similar to ours because it can influence the type of content we have in our film to suit the audience we want to be associated with so the research was very useful.
Thanks!
Using the Peal & Dean Film Planner (http://business.pearlanddean.com/filmplanner) I was able to compare our film with others of similar of themes and from there gather data as to the age, sex and social class of our target audience. Using the films shown below I was able to get a rough idea of what our audience would be.
By using the film planner I was able to get a good idea for our target audience by assessing what audiences other similar films aim towards. Our film would hold most appeal to the 15-24 age bracket around the C1 social class, this is due to the film being a fairly simple plot compared to a political film for example that may attract a older A and B social class audience due to it's complexity. Our film would also appeal more to a male audience in my opinion.
This would most likely be down to the more graphic and action filled content of the film that appeals to a younger male audience compared to the factors that appeal to a female audience such as Romance and Comedy etc.
It's helpful looking at the target audiences of films similar to ours because it can influence the type of content we have in our film to suit the audience we want to be associated with so the research was very useful.
Thanks!
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